The Hootsuite Bulk Composer Allows You to: Upload Up and Schedule to 350 Posts in a Csv File

Hootsuite Enterprise Platform Certification Answers

Hootsuite Enterprise Platform Certification Answers

This Hootsuite Platform certification course is designed and produced in consultation with social media marketing strategists and practitioners.

• Examination contains 67 or 70 multiple choice questions.
• Yous need to score at least 70% or 75% to pass.
• You have hour to complete the test.

Some questions:

Say y'all're assigning an incoming Tweet to a fellow member of the sales team - what'south the nigh efficient way to provide them with context about how to handle the tweet?

• Use Hootsuite's 'Transport to Email' option in the Streams tab.
• Transport the squad member a direct message using Hootsuite Chat.
• Include a personalized annotation aslope the assignment.
• Send the squad member a Twitter direct nessage using the Hootsuite compose box.

Enabling notifications for your Instagram business relationship(due south) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

• text messages
• email notifications
• owl postal service deliveries
• button notifications
• calendar reminders

Inside the Hootsuite Composer, you can transform URLs into what's chosen an 'owly' link. Which of the post-obit are reasons y'all'd desire to employ this feature. (pick two)

• owly links provide higher resolution previews of the webpage being linked to
• owly links are perceived every bit more trustworthy than regular URLs
• owly links are trackable, which ways you can track how many people clicked it
• owly links are prioritized by social networks
• owly links utilise less characters than regular URLs

Which of the post-obit statements near Hootsuite Tag Feature are truthful? (option three)

• tags are created by admins
• you can add multiple tags per post
• all users can manually tag posts
• you lot can enter one tag per message
• tags can be applied to outgoing letters but
• tags can be applied to incoming social post only

Let's say you have xv LinkedIn posts for an upcoming campaign, and you'd like to schedule them evenly over a two calendar week period. What's the all-time way to accomplish this scheduling task using Hootsuite?

• Past using the agenda scheduling function in the Planner.

• Schedule publishing dates for each post in the Composer.
• In the Hootsuite Inbox, organize your outbound letters in the order they should publish.
• Edit publishing appointment of individual posts in the LinkedIn Streams.
• Permit Hootsuite Bear on to automatically schedule publishing times.

Which of the following is a Hootsuite Enterprise characteristic that allows a user to log into a corporate network with just 1 username and password to gain access to all the software systems used by the company?

• retinal browse and/or biometric database
• Hootsuite teams
• CCO account access
• centralized password database
• Single sign-on (SSO)
• LastPass integration

Past setting a team fellow member's permissions to 'Can Edit' on a report in Hootsuite Analytics, you are granting them:

• squad admin permissions for that report
• partial editing rights
• admin permissions for that study
• full editing rights to that report

When onboarding new team members in Hootsuite Analytics, nosotros recommend _____________________ to reduce the risk that something is changed incorrectly or accidentally.

• giving them monitored admin level permissions
• having them share a coworker's credentials
• sharing reports in read but grade
• creating dummy reports using simulated social accounts

Unmarried sign-on is a Hootsuite Enterprise feature that allows network administrators to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.

• efficient onboarding of new super-admins or admins
• a greater risk to your visitor's security
• the need to maintain multiple credentials for multiple services
• the security of all company data once someone has left the organization
• an open up standard information format for exchanging hallmark and authorisation data

In Hootsuite'southward Promote feature, what are automation triggers use for?

• Notifying yous when your automated posts have exceeded your entrada budget.
• Stopping an advertising campaign that is performing poorly.
• Putting advert dollars backside previously published organic posts that satisfy criteria you take defined.
• Analyzing the performance of by posts, in lodge to recommend posts that should accept advertising dollars put behind them.

When using the composer, what's the purpose of the social profile picker?

• to select the social profiles to which you want to publish your message

• to create a network specific search stream on your Hootsuite dashboard
• to monitor account action on your social networks continued to Hootsuite
• to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

The data shown in the Mail service Performance area within Hootsuite Analytics is updated for the first _____ that a postal service is live

• 24 hours
• 14 weeks
• 31 days
• 7 days

After y'all've uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

• Impact
• Planner
• Insights
• Tabs and Streams
• Analytics

When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of when you lot plan to import the CSV file into Hootsuite.

• 1 hour
• ten minutes
• 30 minutes
• 2 hours

Permit'southward say you're creating a search stream in your Hootsuite dashboard, to observe mentions of the phrase holiday holiday getaway. How do you ensure that the verbal phrase gets searched for, rather than the individual words in the phrase?

• @ symbol afterward the phrase
• quotation marks around the phrase
• ampersands before the phrase
• Boolean operators after the phrase
• asterisks effectually the phrase

Which of the following are reasons why yous would want to employ Hootsuite's interaction history? (pick two)

• To avert asking customers questions they have already answered
• To understand the historical context of conversations a customer has had with your brand, so you can tailor your response to them.
• To go on track of internal conversations you've had with other squad members in your Hootsuite organization most a specific client.
• To quantify client satisfaction based on sentiment assay.
• To automatically improve the copy on social posts based on the reception previous posts take received.
• It provides regulated industries a detailed history of interactions for record keeping.

Why is information technology beneficial for Team Admins to add multiple content libraries within Hootsuite?

• if y'all need to schedule more than than 100 letters at a time, yous'll demand to create and dissever content banks
• to get better curation results from Hootsuite's content curation algorithm
• to supply different teams with shareable content relevant to their functions, and reduce clutter for other teams
• to more efficiently search social networks for mentions of your visitor's handle or branded hashtags
• to more than accurately itemize incoming social messaging based on fan/follower type

Y'all can access Hootsuite's Campaign tool in

• the Composer, in the sidebar
• Hootsuite Ads, under Campaign
• Hootsuite Insights, under Analytics
• the Content Library, in the Composer
• Planner, under the Publisher tab

Which Hootsuite feature provides you with a log of previous conversations with customers from your social accounts?

• message log
• customer profiles
• tracking pixels
• notification centre
• interaction history

Say you're an escalation expert on a client back up team, and a complaint has been directed to you to accost. The upset client claims they've tried to resolve their issue with your company numerous times, with no luck. Which of the following is the best feature to refer to, before responding to the customer?

• Interaction History
• Hootsuite Insights
• Team and time metrics report
• Vanity URLs
• Hootsuite Bear upon

Let's assume you're part of an organization that receives a high volume of incoming messages on social media. You lot need to route those letters to the appropriate squad members to accost. You also need to monitor and written report on how efficiently those team members are resolving these issues. Which two Hootsuite features would you demand to attain this? Selection two

• Message Assignments
• Squad and fourth dimension metrics Reports
• Hootsuite Impact
• Mail performance Templates
• Hootsuite Composer
• Team Permissions

Let's assume you're running two divide social media campaigns announcing new products. You demand to monitor each entrada's performance to understand which product is driving more website traffic. Which Hootsuite are almost relevant to this task? (Option ii)

• Content Campaigns
• Link Settings
• Hootsuite Ads
• Hootsuite Inbox
• Promote
• Message Assignments

Say yous're the admin of a financial services organization that's highly regulated on social media. What Hootsuite tools would exist useful for ensuring all outgoing social posts are on brand, correct, and fall within industry regulations? (Selection three)

• Content Library
• Message Approvals
• Team Permissions
• Link Settings
• Analytics Reports
• Hootsuite Insights

Hootsuite's ever-growing library of 100+ partner apps and integrations is chosen the:

• Hootsuite App Shop
• Hootsuite Library
• Partner Upgrades
• Add-ons
• Hootsuite Plug-ins
• App Directory

The best place to search for gratis (and paid) software for customizing your Hootsuite dashboard to your verbal business concern need is called the:

• Hootsuite Impact tab
• App Directory
• Hootsuite App Shop
• Explore tab
• Partner Library

What is the about popular and loved feature of Hootsuite?

• the power to schedule and publish letters to multiple accounts at in one case
• the power to automate all your social media activities (i.e., Autopilot)
• social media analytics and metrics
• geo-locating conversations and geo-targeting messages

Why would y'all want to add someone to a Twitter list in Hootsuite?

• to send targeted direct messages in bulk
• to cake them from commenting or re-sharing your posts
• to create a focused feed of similar users such every bit manufacture influencers, advocates, or competitors
• to boost the SEO of your posts
• to group together your published tweets by topic for easier reference

To access a banking concern of pre-approved resource that allows seamless social sharing in Hootsuite, use the

• Hootsuite Impact
• RSS feed
• Hootsuite resource cloud
• suggested content stream
• content library
• enterprise campaigns feature

When using the Hootsuite Planner characteristic, the fastest way to etch a new bulletin is to:

• create a new stream and click the plus sign
• press "command N" for new and begin typing
• exit planner and open the Composer from the top right corner
• click on a time slot and choose new post/new pin

The Hootsuite Inbox (pictured below) is meant for:

• all the options in this listing

• displaying posts assigned to yous, so you can action or re-assign them.
• getting a quick overview of the private letters your team has had with a user.
• displaying unassigned comments, and then you can assign them to the appropriate person or team.

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

• Assignments is a characteristic exclusive to Hootsuite Mobile.
• Assignments functionality is bachelor in desktop dashboard only.
• Assignments made from your desktop dashboard volition be visible on mobile, and vice versa.
• Assignments made from Mobile are not visible in the desktop dashboard.

Hootsuite Mobile is useful for teams because of the following functionality:

• Assignments and Approvals

• Campaigns and Content Library
• Content Library and Online Education
• Search and Assignments
• Approvals and Campaigns

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics written report?

• reports include a qualitative analysis written report indicating what you should do more of (and less of)
• activities relative to your defined social media objectives
• reports feature a born ROI figurer that grade your visitor'south social
• reports analyze a team member's Hootsuite activity (east.g., engagement and publishing) to pull out the metrics that are most valuable to them
• reports provide your colleagues with continuous access to existent time data, whenever they desire information technology

Select the 4 features that are bachelor on Hootsuite Mobile: (option iv)

• Insights
• Squad Metrics
• Streams
• Compose
• Planner
• Inbox & Settings
• Impact

Hootsuite'southward mobile app lets y'all come across all the posts you've scheduled and adjust publishing times to fine melody how yous're targeting your audition. You can access this functionality in the ___________ area of the app.

• Message Assignments
• Content Library
• Planner
• Engagement
• Streams
• Composer

Which of the following is not a benefit of using Hootsuite Analytics?

• a highly visual, customizable interface
• it's more efficient to gather metrics data in one place, rather than several different sources
• metrics data that are updated in real-fourth dimension
• highly accurate estimates of the monetary value of each like, retweet, share, and new follower

Which Hootsuite feature would y'all apply to draft and schedule a bulletin with two images to Twitter and Facebook?

• Contests
• Composer
• Assignments
• Streams
• Impact
• Content Library

Using Google Authenticator with Hootsuite decreases the chance of your business relationship existence compromised. Why is this?

• Google Authenticator includes proprietary biometrics to ensure only the designated user(s) can admission it.
• Authenticator cross-references the IP address on file with the accost making the access request.
• Information technology is unlikely that a third party will gain access to both your Hootsuite password AND the device you use to run Google Authenticator.
• Google Authenticator requires the users to accept a 2nd unique password, in addition to their Hootsuite password.
• Because Google Authenticator overrides your Hootsuite password and becomes your main sign-in method.

Y'all can publish single-image Instagram posts straight from the Hootsuite dashboard IF you lot have set-up your Instagram business relationship every bit a ______________ .

• concern account

• certified business relationship
• paid account
• premium account
• personal business relationship

When you lot add an RSS feed to Hootsuite's Publisher, posts from blogs and websites you designate will exist:

• automatically posted to the social network y'all choose, with a pre-scripted message and a trackable link

• put into a 'Post-Approvals Queue' for review by your organization's designated Hootsuite ambassador
• commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
• blocked from your feed

Which description below best describes the activity you lot would undertake in this dialog box?

• creating a stream
• sharing account permissions with your team
• composing a message for your audience
• calculation an Instagram account to Hootsuite
• scheduling a mail

An effective manner of increasing the protection of your online accounts in Hootsuite is to add a 2nd layer of security to the login process. This process is chosen

• secure login
• two-step verification
• biometric ids
• organisation approvals
• email linking
• Hootsuite admission codes

Hootsuite Publisher is an expanse of the dashboard that gives social media managers:

• the ability to schedule posts to multiple networks, and so review, revise, rearrange, and consign them

• the ability to publish directly to popular web log platforms, such as WordPress, Medium, LinkedIn, and Tumblr
• insights into publishing analytics, such every bit click-through rates, impressions, and CPCs
• the ability to runway response times to incoming social posts

Unlike the overview module in Hootsuite Analytics, which offers one ready of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable existent-time analytics reports, dialed precisely to the diverse reporting needs of your arrangement.

• the social information characteristic in Hootsuite Insights
• the insights feature of Hootsuite Analytics
• the metrics module in Hootsuite Social Data
• the reports characteristic within Hootsuite Analytics
• the analytics module in Hootsuite Metrics

Vanity URLs are

• a web accost within a set of sub-domain names associated with certain industry segments
• a customizable, branded URL that lets you track click-through statistics
• i that contains a custom domain suffix, such as .io .ly .ing .love
• a prepare of re-directly links provided to your system's ambassador by Hootsuite

Using Hootsuite's Campaign tool, you tin can keep track of how outgoing campaign posts are performing using

• Campaign Bear upon
• Vanity URLs
• Link Settings
• Metric Streams
• Owly UTMs

When publishing to Pinterest from Hootsuite, y'all must include two items, which are:

• a scheduled time and a photo
• a photo and a link
• a target audience and a link
• a caption and a photograph

To manage comments and replies for all of your YouTube aqueduct'southward videos (in Hootsuite), simply add a ________________ stream.

• search
• moderate
• replies
• published comments
• YouTube Date

Which tools are plant in the header department of the Hootsuite Dashboard? (option 3)

• App Directory
• Account Settings
• Engagement Streams
• Quick Search
• Message Composer

Which of the options below best describe the activeness being undertaken in the visual?

• publishing a social media bulletin to several social media accounts
• running an analytics report to demonstrate ROI
• adding a social network to your Hootsuite dashboard
• assigning an incoming social message to a team member for a response
• giving a top performing organic social mail service a paid boost
• creating a new stream for engaging with your audience

What'southward the difference between a stream and a tab?

• Steams brandish content from your social networks, and Tabs house a collection of streams.

• Streams provide account analytics, Tabs are where geo-searches are performed.
• Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
• Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

Which of the following is a reason why y'all would desire to add a moderate stream for YouTube in your Hootsuite dashboard:

• to automatically flag comments that contain keywords that you lot've pre-defined in your YouTube settings
• to vet incoming comments on your aqueduct or specific videos past approving or deleting them
• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to view analytics on your YouTube aqueduct and videos
• to limit the number of videos shown in a stream (per 24 hours) to beneath the threshold you lot define.

Which Hootsuite Composer feature would you lot use to track click-throughs of a link y'all want to publish?

• Ow.ly shortener
• Link Settings
• Bulletin tags
• Postal service tracking
• Geo-targeting
• UTM Medium

If yous have a personal Instagram account, and want to use Hootsuite to publish an image or video to that business relationship, which publishing workflow do you demand to apply?

• Straight Publishing
• Mobile Notification

What Hootsuite feature allows y'all to delegate incoming social letters to be responded to past the nigh appropriate team members or teams?

• Message analytics
• Hootsuite'southward team flow
• Assignments
• Approvals
• Internal tagging

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

• your home country
• specific social networks
• private profiles or airtight networks
• specific concrete locations or regions
• pre-fix topic areas

What best describes the benefit of using Hootsuite, equally compared to engaging natively from specific social networks?

• Hootsuite allows yous to see the contents of private profiles, providing thorough and accurate customer insights.
• When engaging on social networks natively, you can't use the 'auto-respond' feature for comments and mentions.
• Hootsuite more accurately estimates the dollar value of a similar, share, and retweet.
• Hootsuite lets you monitor and engage with all your social networks in ane identify, decreasing the risk of missing an important appointment opportunity.
• Hootsuite provides deeper insights into users' profiles than is found on the networks themselves.

When using Hootsuite's mobile notification workflow to publish images to your personal Instagram business relationship, which step do yous demand to consummate on your phone?

• Scheduling when your Instagram mail should publish.
• Selecting the prototype you'd like to publish.
• Adding links you'd like to publish with your image.
• Publishing the image to your Instagram account.

Which of the post-obit best describes 'post-tagging' in Hootsuite?

• privately tagging someone in an outgoing social mail without it being publicly displayed
• a categorization feature Hour teams can apply when sharing new job posting through the Hootsuite dashboard
• a method of categorization for visual assets in the content library
• specifying that an outgoing social mail service only be viewable by authorized, logged-in members of your Hootsuite System (i.e., for internal networking and collaboration)
• a method of categorizing outbound and inbound posts for internal purposes

Hootsuite Photo Editor has an aspect ratio feature. How does this tool help in optimizing your posts?

• It allows y'all to focus on a specific element of an image to depict the viewer's attention.
• It reduces the image size to allow information technology to load faster in your user's feeds.
• You can set preset photo ratios to display for different audiences.
• It crops images to meet specific requirements of different social networks.
• It allows you to quickly remove red eye and blemishes.

When composing letters in Hootsuite, how would you make a rough draft of a message available with a squad or squad fellow member for collaboration?

• Publish the bulletin to a social network, then click 'assign to team or colleague'.
• Assign the bulletin to a social network the squad or team member manages, then click 'Salvage Draft'.
• @Mention the team or team fellow member in the drafted message earlier saving.
• Save the message as a draft and then notice information technology in the collaboration board with that squad.

Within a Hootsuite Analytics written report, yous can add a tile, which is:

• a tool for tracking the posts and conversations happening in your area.
• a pre-set brandish of line charts, tables, and tree maps.
• a pre-set campaign template, targeted at specific social media objectives.
• an executive-level overview of common, aggregated metrics.
• an private display of a specific metric.

Which of the post-obit is not an activeness you can perform in the pictured area of the Hootsuite dashboard?

• salvage a equanimous message as a draft

• transport a direct message to a user
• retweet and favourite
• search for hashtags or keywords
• like and respond

The Post Performance expanse within Hootsuite Analytics is the all-time place to

• determine your social share of voice
• review published posts by network and performance
• go a professional critique of your social media strategy
• create details analytics reports

What are 2 best practices for discovering whether a message y'all've scheduled with Hootsuite has failed to transport? (selection two)

• Download a 'Past Scheduled' study from Hootsuite Analytics, and cross-referencing information technology with posts actually published on your social properties
• Enable email notifications for failed messages under 'Preferences'
• Regularly cheque Publisher'south 'Rejected' tab
• Review By Scheduled calendar view in Publisher for entries colored red

Let's say yous typhoon a message in Hootsuite, simply and so desire to create several variations of that message, without altering the original. Which of the following deportment would you have?

• Message Cascade
• Duplicate a Draft
• Compose Array
• Draft Variation

Within Hootsuite Inbox yous can view ____________ on continued Twitter, Facebook, and LinkedIn accounts.

• public comments
• private messages
• all reactions, views, and comments
• both public and individual messages

To share access to a Hootsuite Analytics study with your colleagues yous need to employ the Share button to:

• create and re-create a custom owly link which you lot can then share
• machine-populate an internal CRM message
• open a printer friendly version of the report
• share it via email

Conversations on Twitter move fast and information technology's easy to miss the opportunity to appoint with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activeness within a group without distractions.

• Twitter groups
• Twitter lists
• Hootsuite groups
• Twitter streams
• Twitter spaces

Some of the Apps in the Hootsuite App Directory include 'plugins' which means that the app:

• tin only exist used in one stream at a fourth dimension.
• contains additional security features
• contains boosted security features
• can be integrated across your entire dashboard, rather than just within a stream.

To decide the ROI of your social media activities, which Hootsuite product would you use?

• Hootsuite Metrics
• Hootsuite Social ROI
• Hootsuite ROI Calculator
• Hootsuite Analytics
• Hootsuite Solutions

Where in the dashboard would you primarily view and engage with your audience and the social media content published past others?

• tabs and streams

• the composer
• the apps directory
• the content library

The main do good of Hootsuite's interaction history feature is that it creates

• a shared memory for all team members about the exchanges a customer has had with your organization
• automated responses based on past client interactions
• charts of your client's preferred social networks
• separate message logs past squad member interaction

Say a customer leaves a comment on your Facebook page, lament most a production issue. What's the best style to ensure this is addressed by the correct team?

• Assign it to the customer back up squad
• Ready a reminder using Hootsuite reminders
• Send it to Hootsuite's message extension feature
• Create a dedicated EverNote stream, beside the stream in which the message initially appeared
• Add a detailed note in Hootsuite Notes

When publishing a post through Hootsuite Composer that contains a link, you can utilise link settings. Link settings permit you (selection ii)

• adjust the font and colors of your link
• turn your link into a button or image
• add UTM parameters to your link for tracking
• show a preview of the webpage within the post
• select a preset link shortener

You can practice all of the following actions in the Composer, except:

• schedule when your message should publish
• catechumen a web address into a shortened, trackable owly link
• track character count limits for the social networks your posting to
• selection the social profiles to which you want to publish your message
• search for mentions of your company name

If you don't take access to your Google Authenticator App, you tin still sign in to your Hootsuite account by

• none of the options in this listing
• shake your device 3 times and make a wish
• hold your device to your retina for retinal scan
• reply iii personal security questions
• having a confirmation e-mail sent to the email address associated with your Hootsuite business relationship
• login to Authenticator via desktop
• having a super-admin validate your identity instead

The reports feature in Hootsuite Analytics is:

• where yous ready user-generated content contests
• you undertake audience testing to determine the best advertisement product to buy
• where you set the parameters for a Hootsuite social media campaign
• a fully customizable, real-time display of social metrics data
• a location search stream, with geocode fix for your specific location

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

• turning on the 'Approvals Queue', which would crave admin blessing of each RSS feed post
• specifying the demographics of who should receive RSS feed updates (e.g., by historic period, gender, occupation, etc)
• specifying under 'Preferences' the RSS feed topics y'all'd like excluded
• setting the frequency that Hootsuite checks for new content to once a solar day, rather than in one case an hour

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the become:

• Content Library and Online Education
• Approvals and Campaigns
• Campaigns and Content Library
• Assignments and Approvals
• Search and Assignments

Hootsuite's content library allows team members to

• purchase royalty-free stock images for use in social campaigns
• keep a tape of all incoming social messages from fans and followers, likewise every bit responses
• share content automatically from trusted websites and blogs
• hands share pre-approved resources to the accounts connected to their dashboard
• automate the sharing of relevant news stories via Hootsuite's AI engine, based on previous publishing history

Permit's say you want to monitor all the comments on a campaign YouTube video you've just launched. To do this, create a 'My Videos' stream, find the campaign video, and and so select '___________________'.

• Playlist
• Create Annotate Stream
• YouTube Search
• Geo-search

Y'all're using Hootsuite to publish a new video on LinkedIn, and yous want to highlight a partner organisation and notify them well-nigh the post. What's the best fashion to practice this?

• Provide a link to the partner's website in the postal service.
• @mention the partner organisation in the mail.
• Follow their LinkedIn Company Page after y'all It publish the video.
• Tag the partner's faces in the video.

A customer reached out via Twitter via Direct Message to your company, looking for back up with a complex effect. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would y'all use to run across this conversation and any previous interactions this user has had with your organization via Twitter.

• History Tracker
• Hootsuite Inbox
• OwlMonitor
• Hootsuite History
• Engagement Streams

With the Hootsuite Promote feature, there are two main ways you tin can pay to promote previously published organic content: (option two)

• Organic Performance Promotion
• Automatic Boosting
• Recommended Promotions
• Unmarried Postal service (Manual) Boosting
• Enhanced Cost Per Click

Sometimes exchanges within a annotate thread (in a stream) can go very long and hard to go along track of. If a particular thread is as well of import to miss, Hootsuite lets you lot chop-chop create a dedicated ________________ for that chat to stay on tiptop of the activeness.

• auto-assignment
• private bulletin stream
• external tag
• geo-targeted auto-response
• annotate stream

When information technology's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app warning you that information technology'southward time to printing the publish button in the Instagram app?

• a gentle owl hoot
• push button notification
• email
• calendar reminder
• text message

If you want to employ Hootsuite to publish an paradigm or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more than streamlined publishing experience.

• Mobile Notification
• Direct Publishing

A do good of using the Post Operation surface area within Hootsuite Analytics is that information technology shows:

• suggested copy for creating high performing posts
• your share of voice for keywords and hashtags
• predictable trends for your hereafter posts, based on by performance
• stats for posts published both natively and through Hootsuite

When using the Composer in Hootsuite'due south Mobile app, which options are available for sending your message?

• schedule a custom time only
• send now, auto-schedule, or schedule a custom fourth dimension
• ship at present or schedule a custom time
• send at present only
• Hootsuite Mobile does not allow publishing - merely appointment functionality

There are several means you tin can schedule new messages in Hootsuite. Which of the following doesn't belong?

• from the drop down menu in a search stream

• from within the calendar view in the Publisher
• from within the Compose box (manual and auto-schedule)
• using the bulk uploader

Which of the following is non an activeness you tin can accept in the pictured expanse of the Hootsuite dashboard?

• retweet and favourite
• search for hashtags or keywords
• publish an outgoing message with photos
• similar and reply
• transport a straight message to a user

To drive traffic to a new web folio, yous want a web accost that's short, elementary, trackable, and reflective of your brand. Achieve this past using a

• a batch of custom redirect link
• Owly link
• custom top-level domain suffixes
• enterprise URL
• vanity URL

One benefit to using the Post Performance area inside Hootsuite Analytics is that you tin sort posts past:

• shares
• all of the options in this list
• comments
• reach
• appointment rate

Which of the following actions can NOT be washed in the Hootsuite Planner feature?

• perform a geo-search
• rescheduling a mail
• viewing tags
• composing a message
• editing a message

In the Composer, in that location are iii ways you can attach an image. Which of the following is not an option for attaching an prototype?

• uploading information technology straight from your computer
• picking an image from the Media Library
• uploading from a Hootsuite Integration (e.g., Adobe Feel Manager)
• insert an image from an Instream Tweet

___________ allow yous to monitor social activity around certain keywords, phrases and fifty-fifty specific users or locations, and reply where advisable.

• Comment trackers
• Internal tags
• Search streams
• Analytics
• Plug-ins

Hootsuite'southward content library is located

• within streams for Facebook and Twitter just
• under the Publisher tab and within the Composer
• in Dilate and in Enterprise Streams
• nether the Assignments tab and in Inbox
• under the Date tab

What are ii reasons why it'due south important to share your Hootsuite Analytics data with other members of your team? (pick two)

• to guide your team's social media tactics to practise more of what'southward working
• to supply colleagues with data required for bulk uploader entries
• to demonstrate the ROI of your social media efforts to more senior leadership in your visitor
• to provide colleagues with relevant content to publish with the composer
• to provide more accurate geo-location search results in your streams

To detect and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

• the Hootsuite Surveillance characteristic
• internal/external tagging
• geo-search streams
• geo-targeted messages
• Hootsuite campaigns
• location tags

Publishing to Pinterest with Hootsuite saves fourth dimension because:

• it guarantees your pin will receive more engagement than posting natively.
• it automatically edits any image y'all upload into a more 'pin-able' version.
• you tin schedule and post to multiple accounts and boards at the same time.
• the Composer window suggests popular content for yous to repin.

A report in Hootsuite Analytics has a flexible, interactive interface into which you tin drag and drop an unlimited number of:

• templates, which are private displays of a specific metric
• campaigns, each of which are targeted at a social media objective or goal
• tiles, which are individual displays of a specific metric
• overviews, which are pre-gear up collections of metrics data
• trendwatchers, which are pre-set displays of line charts, tables, and tree maps

Let'southward say you want to categorize outgoing and incoming social posts to organize a high volume of information flowing through your social accounts. Which Hootsuite feature would accomplish this?

• hootags
• message assignments
• Post-tagging
• messaging bookmarks
• hashtag streams
• social pixels

Within Hootsuite Inbox, you can see all the correspondence between a user and your arrangement on a detail social channel, including public and individual conversations. This is useful for:

• targeting paid advertisements to the user more accurately.
• feeding data into Hootsuite chatbot for more homo-like responses.
• understanding the full context of the well-nigh recent exchange, so you can reply appropriately.
• gathering marketing analytics on the user's behaviour.

Why would y'all employ Tags in Hootsuite? (pick 2)

• to privately tag someone in an outgoing social post without it being publicly displayed
• To monitor entrada and outcome activeness
• To let a specific team know when a post needs their attending
• To categorize in-stream posts to mensurate volume and sentiment
• All of these

What is the advantage of connecting an Instagram business account with Hootsuite, as opposed to a personal Instagram account?

• Y'all tin publish longer videos.
• Business organisation accounts go increased organic achieve.
• Yous can publish single-prototype posts directly from the Hootsuite dashboard.
• Hootsuite offers business organisation accounts additional privacy features.

Allow's say you have saved 10 different letters as drafts for a vacation campaign. You now demand to schedule these drafts to publish, taking into account other letters that might already be scheduled. Which tool would be virtually effective for this job?

• Schedule the publishing time when composing the draft, cross-referencing with a calendar.
• Do not schedule them which volition trigger Hootsuite to automatically assign a time
• Utilise the Machine-Publisher, and set the cadence for everyone 12 hours.
• Use the Hootsuite Planner to elevate and drib the drafts into the most advisable time slots.
• Use Hootsuite's Bulk Etch feature.

Assignments is an Enterprise feature that allows Hootsuite users to:

• track approachable social messages with URL parameters
• delegate specific social messages to certain members of your team
• onboard new team members by assigning them time-sensitive training exercises
• assign a branded, trackable URL to an existing spider web accost
• organize Hootsuite team members into a structure that parallels that of your organization's

When using the Hootsuite dashboard to post images to your personal Instagram business relationship, there is a step that must be completed within the Instagram app itself--which is it?

• Scheduling when your Instagram mail should publish.
• Compose the text you'd like to accompany the image.
• Publishing the image to your Instagram account.
• Selecting the image you lot'd similar to publish.
• Including a shortened Owly link that will accompany the post.

Anything y'all want to exercise in Hootsuite can exist plant in either the header or the sidebar, with the main workspace is in the center. Which of the post-obit is non a feature y'all'll find in the sidebar (see image below for reference)?

• App Directory
• Engagement Streams
• Publisher
• Notifications
• Analytics

Which of the following is a Hootsuite Enterprise characteristic that uses SAML for provisioning business relationship access?

• Hootsuite teams
• CCO account access
• centralized password database (CPD)
• LastPass integration
• retinal scan and/or biometric database
• single sign-on (SSO)

If y'all demand to keep rail of a large number of published or scheduled letters sent to a variety of social networks, Hootsuite __________ is an important production area for you to familiarize yourself with.

• Assignments
• Content Library
• Approvals Queue
• Publisher
• Appointment

When saving messages as drafts, it's important to remember that your draft will non get alive unless _______.

• you take scheduled it or clicked 'Publish'
• you take admin permissions or higher
• y'all have approval from a Super-Admin
• you have unlocked the draft for editing

The purpose of the social profile picker in the composer is to

• pick the social networks for which yous'd like to generate a statistics report nearly your publishing efforts
• select the social networks you'd like to monitor for action relevant to your brand
• identify the social networks to which you'd similar to publish your bulletin
• select or deselect your existing social networks you'd like to connect to with your Hootsuite account

Hootsuite's Two-Step Verification process uses Google Authenticator, which is a mobile app that provides

• a captcha to prove you're not a robot
• whatsoever of these options
• a secure, unique link to the Hootsuite dashboard
• an identity verification text message
• a simple skill testing question
• a time-sensitive password

Hootsuite's interaction history feature is all-time described as

• a shared retentiveness for all team members virtually the exchanges a customer has had with your organization
• a characteristic that automates customer back up responses
• a way to monitor Snapchat DM's
• a characteristic that instantly DM's clients who request information
• An annotatable listing of the exchanges a customer has had with a competitor

A significant do good of Hootsuite's unmarried sign-on is the security it brings to which process?

• mobile publishing process
• background check process
• all the options in this list
• off-boarding process
• on-boarding process
• message approvals process

You tin keep runway of how approachable campaign posts are performing past adding UTM parameters to your link. Proceed in heed, UTM parameters are public-facing and

• can not be shortened
• Un-editable
• must be l characters or less
• expire after 30 days
• case sensitive

Hootsuite's Campaign tool is useful when

• integrating a traditional media entrada with digital
• managing campaign content from the Hootsuite mobile app
• running multiple campaigns at one time
• collaborating with agencies and external clients

The purpose of the social profile picker in the composer is to:

• select or deselect your existing social networks you'd like to connect to with your Hootsuite account
• select the social networks you'd like to monitor for activity relevant to your brand
• pick the social networks for which you'd similar to generate a statistics report about your publishing efforts
• place the social networks to which y'all'd like to publish your message

YouTube is a nifty source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets yous observe new videos based on keywords or key phrases.

• search stream
• 'My Content Finder'
• filter videos
• suggested content
• content curation tab

When you share a report with a team member in Hootsuite Analytics, you can allow that team fellow member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you lot must set the permission for that user to:

• 'Can Edit'
• 'Custom'
• 'Default'
• 'Unlimited Permissions'
• 'Super-Admin'

Single sign-on is a feature that lets network administrators _________________, ensuring the security of all company data.

• instantly lock whatsoever internal data to prevent adventitious leaks
• speedily share login credentials for an unabridged system to share
• automatically flag users who pose a security threat
• quickly revoke employee admission to every service in the corporate network

Which of the following is not a feature of Hootsuite?

• the power to fully automate your social media marketing activities (i.e., the 'Autopilot' feature)

• the ability to schedule and publish letters to multiple accounts at once
• the ability to monitor conversations and engage with your audience beyond multiple social networks
• geo-locating conversations and geo-targeting messages

With Hootsuite's Mobile App yous tin share ______________ with teams, which allows everyone to monitor the same social feed and meet which messages have been responded to and by whom.

• campaigns
• Publisher calendars
• streams
• content libraries
• message approvals

See the visual beneath. Why is the activity being taken here important?

• Adding 3rd political party apps to your Hootsuite account is a keen manner to customize your dashboard for your unique business case.
• Without performing this activeness (at least once), yous can't take any actions within the Hootsuite dashboard.
• Publishing letters is how you'll engage your audience.
• Running reports is a vital office of demonstrating ROI.

Which Hootsuite Enterprise functionality brings additional security to the off-boarding procedure?

• assigned administration
• background check
• single sign-on
• biometric id
• automatic message redirects
• security profiles

It'southward of import to ensure you've done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick ii)

• ensure yous use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
• convert the document into Hootsuite's .hoot format and upload
• input the date in MONTH, DAY, Year or 24-hour interval, MONTH, Yr format
• input your letters into a text document using an up to date version of Microsoft Word

_______ are created inside ________, like to how you create individual files within a broader file folder.

• Libraries; Engagement
• Engagements; Publisher
• Streams; tabs
• Tabs; social networks
• Arrows; columns

The Hootsuite Bulk Composer allows you to:

• corroborate large numbers of posts equanimous by inferior team members
• schedule upwards to 350 messages at one fourth dimension, including existing scheduled messages
• generate big amounts of SEO friendly copy, based on social marketing goals
• transport out hundreds of personalized direct messages to your Twitter lists
• publish the same message across hundreds of social media networks at once
• add background music to all the YouTube videos in a playlist

Permit's say that yous desire to put paid advertising dollars backside any mail yous've published that contains the give-and-take "first-class", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you lot utilise to attain this?

• Post Functioning
• Audition Discovery
• Automation Triggers
• "Build Your Ain" audition
• Organic Operation Promotion

Hootsuite'south Photo Editor includes numerous tools to help y'all optimize the photos you are sharing. You can find the Photo Editor:

• All of the options in this list

• Under "Edit Asset" in the Content Library.
• In the Promote expanse, for editing creative for paid ads.
• In the Composer, afterward selecting a photograph to postal service.
• What are the advantages of native integrations?

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Source: https://en.certificationanswers.com/hootsuite-enterprise-platform-certification-answers/

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